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<p>During the Opening Hours of the exhibition <i>The Village Cry</i> at Kunsthalle Basel, cashiers at the front desk and supervisory staff are instructed to wear the perfume Opium by Yves Saint Laurent. The perfume was announced in 1977 and immediately became a top seller.<br>The exhibition is a Hommage to the early transdisciplinary Magazine «The Village Cry», compiled and published by Beat Presser and Rolf Paltzer in Basel, and is referring to a certain Lifestyle in the early seventies/late eighties of the last century.<br>To bring Opium into the exhibition-spaces, is to revive in a subtle way a typical scent of that decade. <a target="_blank" rel="nofollow"><b><i></i></b>Simultaneously<b><i></i></b></a> it brings in focus the deceptively discreet appearance of the staff members and makes them to a vital part of the exhibition.</p>
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Valentina Stieger
Opium
Kunsthalle Basel
2011
Perfume (Yves Saint Laurent, Opium)
Photo Credit: Kunsthalle Basel